Our History

Leaving the World A Better Place

Our history is rooted in Europe, where our CEO and founder first encountered wooden key cards being used at hotels in his native Sweden. For the past several years, we have devoted considerable effort and resources to researching, designing and patenting cost-effective and durable wood veneers specifically for the card industry.

We work with certified manufacturers around the world to produce our unique wood products for the hospitality industry and retailers. In addition, our European facility in Hede, a rural mountainous town in northern Sweden, provides continuous R&D and fulfills smaller European orders. Our North America office is located in Erie, Colorado at the foothills of the Rocky Mountains, just minutes from Boulder.

Today, we are the world’s leading source of sustainable wood for hotel key cards, gift cards and point-of-sale retail signage. We take great pride in providing the most environmentally sound cards in the industry.

We’re passionate about what we do and doing our part to reduce the millions of tons of toxic and petroleum-based plastics sent to landfills each year. By using cards made from sustainable forest products, we all help reduce harmful greenhouse gases and contribute to a greener planet.